A consumer-centric brand design agency delivering clear strategic thinking and powerful creative solutions.

Brand marque & packaging design detailing

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Visual identity
Visual packaging style
The opportunity

Mauli is an independent London based beauty care company, offering a distinct range of bespoke naturopathic beauty and wellbeing products. ALL Creative were commissioned by founder Anita Kaushal to create a visual style, a master logo and for guidance with package design and application for the brand.

Our solution

We created a logo with a distinct colour and finish to reflect the premium brand positioning and price point of the products offered. The simple, clean design of the logo and package design appeals to female consumers whilst also reflecting the brand’s natural positioning of all natural, all organic ingredients.

The results

Since its launch in 2013 the Mauli brand has seen accelerated commercial growth, successfully securing shelf space in Harrods, Space NK and other notable retailer stores.