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Pharmacy campaign 
CPD advertorial
The opportunity

In preparing the market re-launch a product OTC, Colgate required a pharmacy education and awareness campaign around the incidence of chronic dental cavities.

Our solution

Working in partnership with pharmacy education specialists MediaPharm, ALL Creative recognised a barrier with pharmacists rarely engaging in oral care with their customers. In response we developed the campaign ‘Talk About Teeth’ which aimed to educate this crucial audience by firmly encouraging them to participate as guardians of the nation’s oral health.