5 May 2016 / Studio
All visitors to Kensington Palace will now receive a new map leaflet designed by ALL Creative for Historic Royal Palaces. Following our review of the internal wayfinding at the palace, we delivered a comprehensive redesign of the visitor map leaflet to provide a greater sense of expectation and engagement. Tested through our joint research and launched at Easter, feedback has been overwhelmingly positive from visitors and the palace ‘Explainers’ team who are now getting far fewer enquiries from visitors about wayfinding. Changes to the format have helped make the leaflet easier to use and successfully delivered a 50% saving on print and production costs across all leaflets going forward. For more information, please contact Beverley Law.