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Adapt your brand for your overseas market

30 March 2016 / Studio

Late in 2015, ALL undertook some research into the culinary trends and behaviours of foreign food consumers in the UK, with a focus on Caribbean cuisine. The results show some curious insights into the perceptions of ‘ethnic’ brands and give us clues into the decisions behind purchasing.

The research suggests that we are not as multi-cultural as we think, with half of us never cooking any Caribbean food at all. We also do not associate authenticity with quality, suggesting that relationships between traditional Caribbean brands and consumers have a lot more potential to be strengthened.

Click on the thumbnail below for the full infographic.

For more information, please contact Simon Sholl or Beverley Law.

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